“Brands – In A Happier World”. A design project by Muhammad Ali
Ali, first of all, congratulations. Some of your rainbow logos look even better than the originals. Tell us a little bit about your project, how did you come up with it?
I started this at the time when the U.S. Supreme Court decided same-sex couples should have equal rights in America. Many brands and organizations in American created rainbow versions of their logos to celebrate – and they looked beautiful. I was heading to work in a rickshaw one day looking at the logos on the billboards and wondered if that had happened in Pakistan, how would the local brand logos look like. To find out, I made a list of Pakistani brands and multinational brands that are popular in Pakistan, searched the internet for high res logos and tried to make rainbow versions of them. I was surprised how pretty they looked in the color of the rainbow. I actually managed to show the rainbow version of Patari’s logo to the one of the co-founders of Patari, Khalid Bajwa. For someone who is difficult to please with design, he loved the logo I made, I felt honored. Some of the brand’s taglines go perfect with the context of marriage equality.
Not everybody speaks Urdu. Can you translate some of the slogans? What does for instance Zong’s ‘Sab keh do’ mean?
‘Sab keh do’ means ‘Say it all’. As in, come out of the closet! Geo’s ‘Geo aur jeenay do’ means ‘Live and let live’. I would add: with equal rights! And ‘Jahan khwab, wahan HBL’ means: ‘Where there are dreams, there is HBL’. My dream of the day: when everyone has equal civil rights.